Overview

The company treats burnout, psychological stress, and physical health issues in the workplace. Their angle is that mental and physical health are connected, not separate problems. This meant the brand had to work on two levels: speak to HR managers and executives making purchasing decisions, while still feeling human and centered on actual employee wellbeing.

I built the complete visual identity and designed a website that presents their services clearly. The design balances medical credibility with accessibility, turning complex health management concepts into something digestible for their target audience.

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