Branding
The logo embodies the core values of “Bunte Vielfalt”: safety, love, and individuality. A protective hand sits at the center, with a heart inside to express warmth, care, and the kindergarten’s guiding philosophy. Each finger is a different color, highlighting the diversity and uniqueness of every child. The vibrant palette underscores that every child deserves to be seen, supported, and encouraged to grow in their own way. Overall, the mark represents the kindergarten’s mission to provide a safe, loving, and inclusive place where every child can flourish.
Web design
Once the branding was set, we carried the art direction into the web, shaping a clear narrative through layout, color, and illustrations. The result is a welcoming, accessible experience that reflects the brand’s voice. Explore it at bunte-vielfalt.eu
